By Chanda Temple
Test time: You’ve emailed a national magazine’s deputy editor several times to invite her to profile your small Southern town and it’s connection to Elvis Presley. Although the editor has never responded, you don’t give up. The next time, you take a new approach.
A) Pitch how Tupelo, Miss., the birthplace of Elvis, is an emerging, energetic Southern city with a lot of history and appeal
B) Provide a list of locals, with contact info, for the editor to use as a resource
C) Ask the editor to be a judge in an Elvis look-a-like contest
D) All of the above
For the woman pitching to Erin Shaw Street, Southern Living magazine’s deputy editor responsible for managing the publication’s travel and culture content, all three approaches worked. Why? It had a lot to do with timing.