Archive of ‘Press Releases’ category

14 ways to get reporters to notice your pr pitches

By Chanda Temple

Do you know the editors, producers and reporters at your media outlets? You should.

Do you know the editors, producers and reporters at your media outlets? You should.

On a recent Tuesday night inside Birmingham’s Trim Tab Brewing Co., the beer was flowing and so were tips on how to get the media to notice your pitches from pr professionals.

Those doling out the info were Erin Shaw Street, deputy editor for Southern Living magazine; Rachel Lindley, news director for WBHM FM; David Magee, editor of Birmingham Magazine; and Walker Sorrell, associate publisher of Business Alabama. They were Trim Tab to participate in a panel discussion presented by the Alabama Chapter of the Public Relations Society of America and the Public Relations Council of Alabama, two organizations focused on giving pr professionals networking opportunities and tools to improve their craft.  (Today’s post is Part 2 of the PRSA/PRCA panel discussion. To see Part 1, go here.)

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How Elvis Presley can pump up your pr pitch

By Chanda Temple

An editor with a love for Elvis Presley was impressed  by one pitch that highlighted the singer's hometown and more.  Image by Play-R via Flickr/Creative Commons.

An editor with a love for Elvis Presley was impressed by one pitch that highlighted the singer’s hometown and more.
Image by Play-R via Flickr/Creative Commons.

Test time: You’ve emailed a national magazine’s deputy editor several times to invite her to profile your small Southern town and it’s connection to Elvis Presley. Although the editor has never responded, you don’t give up. The next time, you take a new approach.

Do you:

A) Pitch how Tupelo, Miss., the birthplace of Elvis, is an emerging, energetic Southern city with a lot of history and appeal

B) Provide a list of locals, with contact info, for the editor to use as a resource

C) Ask the editor to be a judge in an Elvis look-a-like contest

D) All of the above

For the woman pitching to Erin Shaw Street, Southern Living magazine’s deputy editor responsible for managing the publication’s travel and culture content, all three approaches worked. Why? It had a lot to do with timing.

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Six more tips on writing a good press release

By Chanda Temple

Image by Search Influence via Flickr/CreativeCommons

Image by Search Influence via Flickr/CreativeCommons

On March 26, 2014, I wrote about six ways to write a good press release. Here are six more tips.

  • Personalize your releases

If you are having an event with a lot of vendors, pick one or two to highlight their special skill, product, etc. If they are selling a product they developed because it helped make life easier for them and their family, push that personal story. Reporters like people stories.

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Six tips to writing a better press release

By Chanda Temple

Image by Jeffrey James Pacres via Flickr/CreativeCommons

Do you know how to capture a reporter’s attention with an engaging press release? Keep it simple. Image by Jeffrey James Pacres via Flickr/CreativeCommons

I worked as a reporter for 20 years before starting a career in public relations in 2012. And I can tell you that not all press releases are created equally.

When I was a reporter, some releases went on forever before I found the news. Others offered no news value at all and left me wondering, “Why did they send this to me?” Still others tried to be cute and funny but totally turned me off. I’m sure the sender thought they had just sent a masterpiece, when in reality, it was a master fail.

Writing press releases is hard. Here are some tips to help sharpen your skills.

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