Archive of ‘YouTube’ category

Why PR pros need a YouTube account

By Chanda Temple

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I live in Birmingham, Ala., where tornadoes rumble across the region every spring. On a recent spring night, I huddled in my hallway closet, put on a bicycle helmet and rode out  severe weather until the storms passed. I used my BlackBerry to tweet about the experience. Luckily, there was no damage in my area.

A reporter from Mobile, Ala. saw my tweets and tweeted me the next day, saying he wanted to talk to me about how I wore my helmet during the storm. (It’s pretty common that people wear some type of helmet during a tornado as a precaution against possible head injuries.) He wanted to use my comments for a story.

Since Mobile is about four hours from Birmingham, I figured we’d do a telephone interview. He had something else in mind.