Archive of ‘branding’ category

Motivation Monday: Don’t be better. Be the best.

Martell and Melody S. Holt of Holt and Holt Entrepreneurship (Photo by: Chanda Temple)

Martell and Melody S. Holt of Holt and Holt Entrepreneurship (Photo by: Chanda Temple)

By Chanda Temple 

How good are you at what you do? Are you so good that if a consumer approached one of your competitors, the competition would send them your way because they knew you were the best?

It may seemed like a far-fetched concept but there’s nothing wrong in wanting this for your business. It only helps you grow, according to Melody S. Holt of Holt and Holt Entrepreneurship, which she runs with her husband, Martell, in Huntsville, Ala.

Such advice is what she shared this weekend as one of the speakers at the Sixth Annual Hair and Health Expo in Birmingham. She opened up her speech with “Are you hungry for success?” Turns out people were. Here are six nuggets she served piping hot  …

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How Coca-Cola is helping women get in the game of running a successful business

Eyvon Austin

Coca-Cola knows a lot of its consumers are entrepreneurs, which is why it started an online program in 2011 to give female business owners resources to help them break through barriers in business. Coca-Cola rep Eyvon Austin was in Birmingham today to discuss the program, which has a goal is to empower 5 million women around the globe by 2020.  (Photo: Chanda Temple)

 

 

 

By Chanda Temple 

In between a DJ cranking out beats and hair stylists creating coiffures at the Sixth Annual Natural Hair and Health Expo today, several hundred attendees were getting down to business – the business of being in business for themselves.

“If you are not at the top of your game in business, find someone who is,” said Eyvon Austin, programs director of supplier diversity for Coca-Cola North America. She was one of several speakers present to discuss how to be better in business. One way of doing that, Austin says, is to check out Coca-Cola’s STEP program (Supplier Training and Empowerment Program). It offers free, online training and resources to help women business owners with leadership, financial management, advocacy and more. The plan is part of the company’s bigger initiative, the 5 by 20 campaign, which aims to empower 5 million women around the globe by 2020.

“We hope that by providing these free tools and resources, it will give the next entrepreneur an opportunity to say,  ‘Hey, I can make this. I can do this,’ ” Austin said. “And then that empowers them to give that same level of empowerment to others.”

During part of her presentation, Austin discussed six ways women can transform their leadership in business. A main point: It comes from within.

Coca-Cola was one of the sponsors for the Sixth Annual Hair and Health Expo at the BJCC on March 11. (Photo by: Chanda Temple)

Coca-Cola was one of the sponsors for the Sixth Annual Hair and Health Expo at the BJCC on March 11. (Photo by: Chanda Temple)

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Coca-Cola’s STEP program gives female entrepreneurs a leg up in business

Coca-Cola's 5by20 program is a global initiative focused on bringing economic empowerment to 5 million women by 2020. The program focuses on business skills training, loans and financial services, and building peer networks and mentoring. (Image: Special)

Coca-Cola’s 5by20 program is a global initiative focused on bringing economic empowerment to 5 million women by 2020. The program focuses on business skills training, loans and financial services, and building peer networks and mentoring. (Image: Special)

 

By Chanda Temple

I’ve always loved Coca-Cola. It’s refreshing, bubbly and goes great with a good burger.

But after learning that the company offers a global program focused on helping new female entrepreneurs address barriers in business, my love for the red and white soda brand just deepened.

Cue the crush music.

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Birmingham’s Best Bites cookbook is the perfect wedding gift

While out running errands in August, I saw the Birmingham's Best Bites  cookbook on a table set up for a wedding reception. I thought, "Hmmm. That's interesting." Turns out the couple had planned to use it as their guest book. If you get folks to sign a keeper of a book like this, you will have one of the best wedding gifts, ever!. Love this idea. If you haven't gotten your copy of the cookbook, which has 80 recipes from 60 restaurants in and around Birmingham, what's stopping you? It's a pretty tasty guide to the city's food scene.

While out running errands in August, I saw the Birmingham’s Best Bites cookbook on a table set up for a wedding reception. I thought, “Hmmm. That’s interesting.” Turns out the couple had planned to use it as their guest book. If you get folks to sign a keeper of a book like this, you will have one of the best wedding gifts, ever!. Love this idea. If you haven’t gotten your copy of the cookbook, which has 80 recipes from 60 restaurants in and around Birmingham, what’s stopping you? It’s a pretty tasty guide to the city’s food scene.

Whoo hoo! I’m featured as ‘Member of the Month’ on See Jane Write

See Jane Write is a powerful blogging, business and branding support group in Birmingham, Ala. So glad to know founder Javacia Harris Bowser.

See Jane Write is a powerful blogging, business and branding support group in Birmingham, Ala. So glad to know founder Javacia Harris Bowser.

Javacia Harris Bowser, the mastermind behind the Birmingham, Ala. blogging group “See Jane Write,” has selected me as “Member of the Month” for June 2015. I’m so honored.

I’m still blushing but that won’t stop me from doing this shameless plug right here. Check out my profile story and Q&A and with her on seejanewritebham.com.

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Jameis Winston tells Birmingham students: ‘You are smart.’

No.1 NFL draft pick Jameis Winston made a surprise stop at Birmingham's Ossie Ware Middle School today. (Photo: Chanda Temple)

No.1 NFL draft pick Jameis Winston made a surprise stop at Birmingham’s Ossie Ware Middle School today. (Photo: Chanda Temple)

By Chanda Temple

The gym at Birmingham’s Ossie Ware Mitchell Middle School erupted into cheers this afternoon as No. 1 overall NFL draft pick Jameis Winston entered.

Winston, newly recruited to play for the Tampa Bay Buccaneers, first joked about how the students could thank him for getting them out of class. He smiled. So did the students. But then things turned serious as he told students he was there to discuss three things: good grades, the way they carry themselves and confidence.

He asked students how many of them have good grades. Some laughed. He saw it as a teaching moment, encouraging students not to laugh at students making good grades because those students may be president one day.

“Don’t be ashamed about making good grades now,” he said, adding that good grades will lead to scholarships. The Hueytown, Ala. native received a scholarship to play at Florida State University, where he helped the school win a national championship and he was named a Heisman Trophy winner.

“I went to school for free, man!” he said.

Jameis Winston talks to students about the importance of having confidence, staying in school and making good grades. (Photo by: Chanda Temple)

Jameis Winston talks to students about the importance of having confidence, staying in school and making good grades. (Photo by: Chanda Temple)

 

 

 

 

 

 

 

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Want to be better in business in 2015? Have a PR plan

Don't cut corners when you are planning a public relations strategy for your company. Consult experts to make sure your plan meets all of your needs to deliver a message with punch. (Image from Flickr/Creative Commons via Niuton may. )

Don’t cut corners when you are planning a public relations strategy for your company. Consult experts to make sure your plan meets all of your needs to deliver a message with punch. (Image from Flickr/Creative Commons via Niuton may. )

By Chanda Temple

If 2015 is the year you promised to improve your business, it’s not too late to start.

On this second day of February, what are your new year’s resolutions to building a better business? Gaining additional capital? Expanding your product or services? Broadening your consumer reach? While all of these are great goals, don’t forget to do an honest review of what you have and create a list of what you need.

“No company is above a once-over! No matter how well a business is going, there are always ways to improve,” saysKrista Conlin, founder and president of KC Projects PR in Birmingham, Ala. “Employees are much more agreeable to change at the beginning of the year. So if there are moves to be made, now is a great time.”

One thing that you should definitely include is a public relations strategy with new, fresh and creative perspectives, says Conlin. Here, she offers five tips to get you started:

Always be prepared

Expect the worst and hope for the best. If the unthinkable happens, panicking can only make things worse; especially from a public relations perspective. You want to have a broad strategic plan that includes as many scenarios as possible, no matter how improbable the scenarios may seem.

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Motivation Monday: Overcoming the fear of public speaking

Never read your speech. It's a distraction for you and the audience.  Photo by Brain POP via Flicker/Creative Commons.

Never read your speech in front of an audience. It’s a distraction for you and the audience.
Photo by Brain POP via Flicker/Creative Commons.

By Chanda Temple

If your hands get sweaty and your mouth gets dry before you have to talk before a crowd, you may want to call on Janice Ward.

She’s a Birmingham, Ala. speaking coach and college communications instructor, trained in helping people lose their fear of public speaking.

On Thursday, Sept. 25, she will host the “Fearless Public Speaking” seminar from  8:30 a.m. to 12 p.m. at The Club, 1 Robert S. Smith Drive in Birmingham. Early registration is $50 at http://www.wardspeaks.com. On-site registration is $69. Breakfast, which is included, starts at 8 a.m.

Ward said the workshop is for novice speakers, CEOs, aspiring politicians, nonprofit professionals, business owners, the clergy, college students and anyone interested in conquering speech anxiety. She said the session will help participants develop skills to overcome their stage fright and become better speakers and presenters.

“Fifty percent of adults are afraid to speak publicly. They would rather do other things,” Ward said. “I think if people have the opportunities to learn the right techniques, they’ll overcome their anxiety.”

Here are six of her tips on public speaking:

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