Sherrod Shackelford, left, and LaVon Lewis founded their branding and marketing company, PDG, in a dorm room at Alabama A&M University, 14 years ago. Today, they are handling accounts for major companies. They are based in Atlanta, Ga. (Photo by Chanda Temple)
By Chanda Temple
Before you hand your business card to Sherrod Shackelford or LaVon Lewis, make sure the card is truly what you want to say about your company.
If not, be ready for their feedback because the two founders of PDG, a branding and marketing firm based in Atlanta, Ga., are not shy about sizing you and your card up and saying what they like and don’t like about it.
“I don’t know what you are selling,” one of them told an entrepreneur during a recent branding workshop, where attendees provided their business cards for critiques.