If you want it, go get it.
Image of American Ballet Theatre ballerina Misty Copeland from Under Armour is part of the company’s new ad campaign “I Will What I Want.”
By Chanda Temple
If you are feeling that you are too old, too big or too anything to accomplish what you want in life, check out Under Armour’s new “I Will What I Want” video of American Ballet Theatre ballerina soloist Misty Copeland. It will leave you dancing, on your tippy toes, to your destiny.
The video, which was released on July 30, 2014, has had more than 4 million You Tube views as of today.
Under Armour’s campaign is full of empowering images, words and videos about women athletes going for the gusto. The online ad with Misty says “You must have the passion, strength and belief that you can become anything.” I love it.
Here’s what some of the other ads say: